GROOMING FOR MENReflection of a young man in the bathroom mirror after shaving

When did it become such a mystery? While women constantly get guidance and tips to help improve their looks, men have very limited options. Well, not anymore. Here at Cutman, we’re here to help the Everyday Joe achieve GQ looks that are affordable and more importantly…easy. We get it, you’re busy and don’t have time to spend on full body grooming like our lady counterparts. What if we told you that does’t need to be the case and you will only need 5 minutes everyday to maintain and improve your looks? Read on and let’s dive in, Grasshopper.

We’re going to start with setting up a regular grooming routine that will help you look better and feel more confident. Our goal is to break it down so you can have easy to follow steps that will upgrade your looks, help you smell better (surprise! this is huge!) and feel fresh. Follow these new rules and you will be well groomed all day long.


logan-bros-shaveThe big one that only men deal with. Daily shaving and grooming of facial hair keeps you looking professional and pulled together. First impressions are huge when it comes to dating and work, so we want to maintain your facial hair with efficiency. It’s possible to look like a dapper gentleman without looking like a boy shaving for the first time. We’ve all seen it. Men walking around with their face full of red blotchy irritation, cuts, bleeding, razor burns and ingrown hairs. You don’t have to be like them, if your shaving is done correctly. Follow our step-by-step guide:

Device: You got options. Some men prefer electric razors, while others like a manual. Electric is easier and you can do it on the fly. But a manual razor creates a cleaner shave and you prep easier with shave cream. We say, experiment to see which method works best for you. Important: Avoid regular use of those cheap plastic disposable razors. They are known to irritate the skin and WILL be a nightmare on your face if not used properly.

Pre-Shave Treatment: Use a pre-shave lotion to moisturize your skin and soften your beard before shaving. It’s a great remedy to ingrown hairs and regular use will make the process much easier. For those with extra-tough hairs or sensitive skin, this is a must. Think about it, you are putting a blade on your face and rubbing it in. Micro scraping may occur. That is why we need to apply a light protective film on your skin before applying some wicked edge on your mug.

Shaving Cream: The beauty of shaving creams are that many in the market already include the pre-shave treatment. So if you use a razor, use a moisturizing shaving cream on your skin to reduce the pull on your face. It will also help your skin from drying out and flaking.

After Shave: Choose a lightweight after-shave cream or lotion to prevent irritation. May we recommend our very own Double KO 2-In-1 After Shave Moisturizer? An after shave is important because like a pre-care shaving cream, post-care will protect your skin. Helping you safe guard your looks from any unintended cuts and harsh outside elements. Which also will reduce the chance of infection and any developing ingrown hairs. You definitely want to apply it immediately after shaving.

men_skincare_cascadeFACIAL SKIN CARE

Beyond shaving, your face needs regular attention. The three basics for men’s facial skincare are cleaning, exfoliating and moisturizing.

Clean: A basic and simple facial cleanser will work. Just using water may not be the best idea, especially if you have an oily face. We all know water and oil don’t mix. That is why we need a cleanser that will remove any impurities that may potentially clog your pores (creating acne!). Lastly, it should be moisturizing and pH balanced. Wash your face in the morning and before you go to bed.

Exfoliate: Warning! For those who exfoliate everyday, Don’t. Two or three times a week is enough. An exfoliator deep cleanses pores, but if done too often, it may cause irritation and will actually do more damage. It is an important step; however, so add it to your daily routine to get rid of dirt. Preventing blemishes and ingrown hairs from shaving, so you can shave even closer.

Moisturize: Even if you have oily skin, you still need to apply a lotion each time you wash your face. Using a moisturizer regularly restores moisture, provides protection from the sun, and reduces the signs of aging. We made it easer for you with our Double KO 2-In-1 After Shave Moisturizer. Primarily a moisturizing lotion, your skin will be protected while maintaining a healthy non-oily finish. Apply it liberally day and night. Easy, right?

Acne: If you get blemishes regularly, don’t despair. About one-fifth of all adults still suffer from mild to severe acne. To reduce breakouts, use a gentle acne fighting cleanser every day, one that doesn’t dry out the skin. Salicylic Acid is the most common ingredient for acne fighting. Find the one that work’s best with you and stick with it. It usually takes at least a week before results show.


bodycareIt’s more than a shower, guys. You should be using a cleanser, exfoliator and moisturizer on your body regularly. Say what? “I thought you were going to make this easy?” You say. Well, check this out. What if we can keep it simple AND make it easy. Here’s how to hack your body care routine:

Moisturize: With grooming, you have options. Moisturizing the skin on your body is important. If it’s done several times a week, you will see immediate results of smoother and healthier skin. We recommend a light lotion that is non-sticky and will not leave an oily residue. It is necessary because it’s not just the skin on your face that dries out — the skin all over your body can get dry and flaky too. Think of dry skin and how that looks to others. We don’t want that…so buddy, go moisturize! Guaranteed you will be smelling and feeling better.

Wash: What if you don’t have time to moisturize everyday? Here’s a tip: Use a body wash that is already moisturizing to your skin. This will cut out the body cream and lotion process because you’re already doing it when taking a shower or bath. If you have chronic dry skin; however, stick with the after care of using a lotion. Regardless of what steps you choose, daily bathing is a must! The first repelling thing a person notices is smell. Please don’t be that guy.

Exfoliate: Like your face, use a body scrub once or twice a week to deep clean pores. Or, we can keep it simple again and just use a loofah or towel. Too girly, you say? You’ll be surprised, but there are many that are specifically designed for men. No longer do you have to use your girlfriend’s pink loofah. Get one for yourself, along with a moisturizing body wash. Meeting all three requirements with two tools and completing with one simple step.


hairRegular washing keeps your hair looking its best and reduces the chances of thinning hair. Unfortunately, for some men, you will lose your hair. Give thanks to your family because it’s genetic. But, oftentimes, it is our daily routines and experiences that can exacerbate the effect of hair loss. One of them is not having a regular washing routine.

Wash: You’ll need to experiment to find the best shampoo for your hair type. Hair texture, whether it is straight, wavy or curly makes it respond differently to specific products. You want your shampoo to leave your hair feeling soft and clean, not dry and brittle.

Many men wash their hair daily, but every other day works well too. The goal is fresh-smelling, clean-looking hair.

Condition: Here’s the truth. A hair conditioner, in simple terms, is a moisturizing lotion for your hair. It is necessary for those who have colored or bleached their hair to restore proteins that are lost during the process of hair color change. For those with natural hair, it is still recommended, because it can reduce the chances of thinning hair, keeping it looking soft, and makes it easier to style.

Style: The range of styling products is huge. What you use depends on your hair’s texture and hairstyle. Test different styling creams and pomades to find what keeps your style looking attractive. It should not dry out your hair or make it feel brittle. Stay Away: Hair gel. Unless you want to look like you’re stuck in the 90s with that spiked look. Might as well add some frosted tips to it too.



mens_nails2How you groom your nails says a lot about you. It’s the small details that count. You can invest in monthly visits to Miss Swan, but it’s easy an cheap to do it on your own. The goal is to keep your fingernails, toenails and cuticles looking clean and even, not ragged looking. This means routinely cutting them and pushing back the cuticle. You might want to consider the final touch of buffing those nails too.

Cut: Invest in a quality nail cutter to cut your fingernails at least once a week and your toenails at least every other week.

Cut straight across the nail. This is especially important with toenails because it helps prevent ingrown nails. Then use a nail file to remove sharp corners or snags. Gentle filing will make your nails look neat and well groomed.

Cuticles: After a bath or shower, push back your cuticles slightly to keep them even looking. You can buy cuticle pushers, made specifically for this job, at the drug store or online.

Buff: Use a nail buffer to remove ridges and give your nails a clean looking sheen. The idea here is make your nails look cleaner while still holding on to your manhood. Simply use a buffing block that can be purchased from any drug store. No polish is needed. Buff it in the direction of the nail growth, and not across the nail, to avoid making any cracks.


white-teethSmiling is part of your social toolkit. One of the first ways people judge you is by the look of your teeth. Daily care and regular trips to the dentist will keep them looking bright and shiny for a lifetime.

Brush: Brush at least twice a day. Even better is after every meal. Use a brush that fits your mouth so you can reach the back teeth. Consider using an electric toothbrush, which provides deeper cleaning action than a manual toothbrush. Use a fluoride toothpaste. Those with added whitening ingredients are optional.

Floss: Floss once a day. You can use a basic floss string or one of the newer flossing devices. Be sure to get between all of your teeth, even the ones at the back. This gets rid of food debris that accumulates between your teeth.

Checkups: Go to the dentist twice a year for a checkup and cleaning by a dental hygienist.

Whitening: Most people’s teeth get dingy with time. With whitening kits easily available at the drugstore, there is no excuse for yellowing teeth. If you have deeper stains, start off with a laser whitening treatment at your dentist. Then keep your teeth bright with regular use of kits from the store.


Keep It Simple, Stupid. Now that you’re a grooming ninja, set it up and make it easy to follow. A man’s daily grooming routine does not need to be overwrought and complicated. When it comes to style and grooming, less is more!

Follow the art of grooming and you will end up looking, feeling and smelling great. It may seem daunting but once you get the hang of it, it will take no more than an extra 5 minutes of your day to maintain those dapper looks.